Target / GI Joe Microsite
Initial concept and layout of the G.I. Joe “Chase for the Case” sweepstakes microsite for Target. The microsite runs in conjunction with the new G.I. Joe film “The Rise of the Cobra”. Upon entering, visitors get to choose whether they want to join “Team JOE” or “Team COBRA” to determine their grand prize once the case is found. Upon choosing a side, visitors can then enter a richly animated landscape where G.I. Joe licensed products can be discovered. Participants are kept coming back to the site through mobile offers and updates on who is closest to finding the case. AGENCY: POP.