Lingo Dancetheater Branding
Lingo dancetheater is an inspired group of contemporary artists, athletes, actors, bravehearts, lunatics... and yes, dancers. They are drawn to the circumstances that provide common ground, inspire surprising connections and shift the entry point of how the public interfaces with dance. They seek platforms for work outside the limitations of proscenium-based performance, such as art "events" including food, drink, gathering and dancing, museum installations and one on one encounters in urban, public settings. In order to set them apart from the usual contemporary dance company 'look', we focused on the companies unusual and striking use of props, music and lighting in the creation of their logo, identity, press kit and overall brand. PHOTOGRAPHY: Matthew Cazier. AGENCY: Piper Design Co.
Lingo dancetheater Marketing Tools
Press kit folder with accompanying oversized, translucent brochure/poster and letterhead system.