DETROIT SPIRITS DISTILLING CO.–8 MILE VODKA BRAND identity & packaging

“Proudly produced by two brothers born & raised on Detroit’s east side, this is a vodka for everyone that celebrates the city we call home.”

In order to achieve this goal, a map of the inner city of Detroit (which is printed on the back side of the bottle) is framed up by a chrome silver border on the front panel. Also in chrome silver, are the industrial stamp-like logo and outline of the 8. The blackletter typeface used for the 8 along with the 8MV monogram pattern of the tamper seal are both meant to appeal to the mix of grit and glitter of the inner city.

Role:
Design, art direction & production