GATORADE G SERIES PERFORMANCE FAMILY
ORIGINAL BOTTLE SKETCHES
REDESIGNED 32 OZ. BOTTLE
GATORADE G SERIES PRO FAMILY
GATORADE G SERIES FITNESS FAMILY
GATORADE G SERIES NATURAL FAMILY
GATORADE G SERIES POWDER POUCHES & CANISTERS
GATORADE G SERIES BEVERAGE DELIVERY SYSTEM FOR THE NFL
GATORADE G SERIES SQUEEZE BOTTLES
GATORADE G SERIES EVENT TABLE
REDESIGN OF GATORADE‘S VICTORY LANE LOGO & ENVIRONMENT
Gatorade G Series
brand and packaging
One of my most rewarding projects. I joined Tether as a freelance designer to help pitch the Gatorade G Series rebrand. After a long weekend sketching many bottle concepts, our pitch won. I was hired full-time as Senior Designer (Employee No. 7) and became co-leader of the Gatorade Brand Design Team at Tether.
We grew from four to over 15 people and developed new bottle forms and delivery systems for Prime 01, Perform 02, and Recover 03 across three platforms: Pro, Performance, and Fit. We also designed sideline marketing and refillable beverage systems (bottles and coolers) for the NFL, NBA, MLB, NHL, and MLS.
Recognition
2010 Red Dot Design Award
G Series Perform2011 Silver Pentaward
G Series Fit
Role: 2D/3D design, art direction, digital production, multinational press approvals.
Creative direction:
Stanley Hainsworth & Matt Schmunk
Agency: Tether
Product photography:
David Clugston