Gatorade G Series Brand identity & packaging

This was one of the most rewarding projects of my life, because of the amazing folks I worked with at Tether and our one-of-a-kind clients at Gatorade.

I was initially hired as freelance to help out with the pitch for the Gatorade G Series rebrand. After a long weekend drawing a broad range of bottle forms for the Gatorade’s next chapter, Tether put together a killer deck and a few weeks later learned that we had actually won the pitch! So, I was immediately hired on full-time as their first Sr. Designer (No. 7) and our small team of four became the Gatorade Brand Design Team at Tether.

I was responsible as co-leader of our team which grew to 15 plus during our creation of new forms and delivery systems for the Prime 01, Perform 02 and Recover 03 occasions for three separate platforms (Pro, Performance and Fit).

In addition, our team was also responsible for all Gatorade G Series Sidelines Marketing, including the new G Series beverage delivery systems (refillable bottles & coolers) for the NFL, NBA, MLB, NHL and MLS.

Recognition:

2010 Red Dot Design Award for G Series Perform
2011 Silver Pentaward for G Series FIT

Role:
2D / 3D design, art direction, digital production & multinational press approvals

Creative Direction:
Stanley Hainsworth & Matt Schmunk

Product Photography:
David Clugston