MERCEDES-BENZ SLR MCCLAREN book design
Limited to just 3,350 copies, the SLR McClaren Book is destined only for those who can really afford the car. Naturally then, the book will be of premium quality: carefully shot images, meticulous printing technology, and highly emotive copy which revives the mystique surrounding the SLR Roadster. Even the slipcase is one of a kind – it’s made from the same material as the convertible’s soft top.
Role:
Design & art direction
Creative Direction:
Tobias Eichinger & Till Hohmann
Agency:
© Jung von Matt / Neckar
Photography:
Holger Wild
mercedes-benz SLR MCCLAREN STERLING MOSS book design
For the Mercedes-Benz SLR McClaren Sterling Moss Book, we celebrated this amazing car and its owners through a modern day interpretation of the legendary Sterling Moss, accompanied by a heavenly light cast into a contemporary collector’s setting.
Role:
Design & Art Direction
Creative Direction:
Tobias Eichinger & Till Hohmann
Agency:
© Jung von Matt / Neckar
Photography:
Uwe Duettmann