THE RAIL LOGOTYPE & BRAND DESIGN
CHELSEA 28 LOGOTYPE & BRAND DESIGN
TILDON LOGOTYPE & BRAND DESIGN
UNIT-Y LOGOTYPE & BRAND DESIGN
NORDSTROM PRODUCT GROUP
As Graphic Design Manager at Nordstrom Product Group, I oversaw Nordstrom’s product labels and packaging, plus other Nordstrom-owned brands, under Creative Director Red Godfrey.
Key responsibilities:
Manage existing brands, create extensions, and develop new brands
Create and maintain brand books for Nordstrom’s eight signature brands
Support the NPG Trend Studio by producing graphic and layout templates
Brands I created or refreshed:
r. jeans, Flounce Shoes, Public Opinion, The Rail, Tildon, Unit-Y, Nordstrom atHome, Nordstrom Habits, Nordstrom Heritage, Chelsea28, bpm by Zella, and more
I also updated all packaging and labels for Nordstrom’s launch in Canada, adding French alongside English on labels, tags, heat transfers, wraps, boxes, and bags.
Role: Design management, graphic design, and art direction © Nordstrom Product Group