wella professionals studio appliances campaign
This campaign visually captures the superior quality of Wella Studio Appliances.
Role:
Art direction & design
Agency:
© Jung von Matt / Neckar
Photography:
Various
WELONDA sales brochure
Welonda is a division of Wella Professionals which designs and manufactures salon furniture. The 2008 collection was designed right in line with the “pop up” trend in retail and therefore very light and modular for an easy way to change any setting. This is exactly what the imagery in the brochure shows. To even further depict the idea of quick, striking set-ups, and the dual-use of all salon settings, we used “tape art” throughout.
Role:
Concept development, design & art direction
Agency:
© Jung von Matt / Neckar
Photography:
Marcus Gaab